MKTG3114 Distinction (82) Comprehensive Notes - All Assessable Content

Description

I achieved a Distinction (82) for this course with these notes. Full comprehensive notes include lecture summaries, key frameworks, readings and tutorial notes. They are structured so you can use ‘Navigation Pane’ on word to click into each topic. Content: 1. Strategic elements of New Product Development 2. New products 3. Strategic planning 4. Creative techniques for generating concepts against the opportunity 5. Analytical approaches to new product concepts 6. Trade off (conjoint) analysis 7. Concept evaluation 8. Concept testing 9. Product Protocol 10. Design 11. Strategic action decisions & implementation 12. Market testing