Description

Notes from MKF2521, Semester 2 2020. HD Unit score Covers: - Customer Based Brand Equity and Brand Resonance - Brand Positioning - Brand Elements - IMC and Leveraging Secondary Associations - Brand Z - Brand Extensions and Branding New Products - Reinforcing, Revitalising and Retiring Brands - International Brand Management - Conducting a Brand Audit - Branding Trends - Questions and answers for exam prep


Monash

Semester 2, 2020


29 pages

9,285 words

$29.00

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Campus

Monash, Caulfield

Member since

December 2012