MKF2521 Brand Management HD Notes!
Subject notes for Monash MKF2521
Description
Notes from MKF2521, Semester 2 2020. HD Unit score Covers: - Customer Based Brand Equity and Brand Resonance - Brand Positioning - Brand Elements - IMC and Leveraging Secondary Associations - Brand Z - Brand Extensions and Branding New Products - Reinforcing, Revitalising and Retiring Brands - International Brand Management - Conducting a Brand Audit - Branding Trends - Questions and answers for exam prep
Monash
Semester 2, 2020
29 pages
9,285 words
$29.00
5
Campus
Monash, Caulfield
Member since
December 2012
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