H1 NOTES - Managing for Value Creation (MKTG90037)

Description

Comprehensive notes that cover all definitions and critical theories for group assignments as well as the exam. Includes a detailed overview and explanation of EACH REQUIRED READING, all of which are examinable at the end of the semester. Layout is easy to read and navigate, with each section and subsection clearly labelled. CONTENTS 1. Defining Value Concepts 2. Value Models: Building Value in the Organisation, Core Competencies 3. Developing Business Models 4. Business Models and Market Orientation, Market-Driven vs Driving Markets 5. Customers as Stakeholders 6. Co-Creation of Value with Stakeholders, Outsourcing and Innovation 7. Managing Employees as Stakeholders 8. Sales and Procurement 9. Measuring Value Creation 10. Capturing Value Through Pricing, Pricing Myths 11. Creating Value for Community Stakeholders