MF 24108: HD Final Examination Summary Notes

Description

This is a complete summary of the Marketing Foundations course. It includes notes from lecture slides and the textbook, and each module has generally been condensed into one double-sided A4 paper (2 pages), although some may be a little longer. This document covers ALL modules: - Module 1: Introduction to Marketing: The Marketing Environment and Market Analysis - Module 2: Market Research - Module 3: Consumer Behaviour - Module 4: Markets: Segmentation, Targeting and Positioning - Module 5: Product - Module 6: Price - Module 7: Promotion - Module 8: Distribution (Place) - Module 9: Services, Social and Not-for-profit Marketing - Module 10: Digital and International Marketing - Module 11: Data analytics and business buying behaviour