MARK1012 - FULL COURSE HD NOTES (91)
Subject notes for UNSW MARK1012
Description
MARK1012 - MARKETING FUNDAMENTALS (HD NOTES) Full course notes summarising lecture, textbook chapters, and tutorials. All weeks content are included, and a bonus short summary of each week is at the end! TOPICS: 1. Consumer Behaviour 2. Segmentation, Targeting and Positioning 3. Marketing Research 4. Product and Branding Decisions 5. Developing new products 6. Services: The Intangible Product 7. Marketing Ethics, Sustainability and CSR 8. Pricing Concepts for Establishing Value 9. Supply Chain Management and Retail 10. Integrated Marketing Communications 11. Digital Marketing
UNSW
Term 1, 2021
58 pages
37,377 words
$59.00
2
Campus
UNSW, Kensington
Member since
November 2020