Distinction Detailed Notes (Week 1 - 12)
Subject notes for Macq. MKTG2004
Description
Textbook notes and lecture notes from Week 1 - 12 W1: Defining IMC W2: Generating Consumer Insights W3: Brand Positioning W4: Media planning & Budgeting in advertising W5: Traditional and Digital Media W6: Advertising Creatively W7: Planning and executing the creative appeal W8: Social Influence W9: Public Relations, Corporate reputation and sponsorship W10: Influence in Personal Selling W11 & 12: Direct Marketing and Sales Promotion
Macq.
Semester 1, 2020
68 pages
30,696 words
$29.00
1
Campus
Macq., North Ryde
Member since
February 2017