Description

These notes cover every weeks content and include: Values that drive purchases Sustainability Overconsumption Market segmentation Personality and self concept Theories of personality Consumer perception Elements of perception Perpetual organisation Perceptual interpretation Digital marketing Consumer attitudes Connotative dissonance theory Attribution theory Social influences on consumer behaviour Reference groups Social class Composite-variable indexes


Macq.

Semester 1, 2020


30 pages

7,064 words

$39.00

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Campus

Macq., North Ryde

Member since

September 2020