MKTG1003 CONSUMER BEHAVIOUR
Subject notes for Macq. MKTG1003
Description
These notes cover every weeks content and include: Values that drive purchases Sustainability Overconsumption Market segmentation Personality and self concept Theories of personality Consumer perception Elements of perception Perpetual organisation Perceptual interpretation Digital marketing Consumer attitudes Connotative dissonance theory Attribution theory Social influences on consumer behaviour Reference groups Social class Composite-variable indexes
Macq.
Semester 1, 2020
30 pages
7,064 words
$39.00