Mark3082 Course Notes

Description

Course notes were taken from the textbook. Chapters Include: - Chapter 1: Marketing Strategy: A First Principles Approach - Chapter 2: Marketing Principle #1: All Customers Differ: Managing Customer - Chapter 3: Marketing Principle #2: All Customers Change: Managing Customer Dynamics - Chapter 4: Marketing Principle #3: All Competitors React: Managing Sustainable Competitive Advantage - Chapter 5: Marketing Principle #3: Managing Brand-Based Sustainable Competitive Advantage - Chapter 6: Managing Offering-Based Sustainable Competitive Advantage - Chapter 7: Managing Relationship-Based Sustainable Competitive Advantage - Chapter 8: All Resources are Limited: Managing Resource Trade-Off’s