HD Entrepreneurial Marketing Notes - 24212 with BONUS TEXTBOOK NOTES

Description

These are well-condensed but detailed notes on each topic to help prepare for final exams and complement your study for Entrepreneurial Marketing at University of Technology Sydney. The following notes contain diagrams and information to help clearly understand Entrepreneurial Marketing 24212 and includes notes from all lectures, tutorials and THE TEXTBOOK. Specifically, the following topics are covered: Week 1 – Introduction Week 2 – Neofect Week 3 – Idea Generation Week 4 – Pricing Week 5 – Public Relation for Ventures Week 6 – Promotion and Advertising Week 7 – Distribution and Channel Decisions Week 8 – Sales Management Week 9 – Sales, Growth Hacking and Customer Acquisition Week 10 – Secure Human and Financial Resources Note: Week 11 & 12 were self revision and therefore not included. Note: The sample notes contain approximately 10% of the complete notes.