Distinction - Product Innovation Management Lecture Notes

Description

Distinction lecture notes - simple to understand, aesthetic and covering all topics in high level detail and explanation Lecture 1 - Introduction to new product management Lecture 2 - Types of Innovations Lecture 3 - Product Innovation Charter Lecture 4 - The new product process Lecture 5 - Opportunity identification and strategic planning Lecture 6 - Customer focus for new products Lecture 7 - Positioning of new products Lecture 8 - Concept evaluation and testing Lecture 9 - Full screen and forecasting demand Lecture 10 - Product design and protocol Lecture 11 - Deployment Strategies