Description

- A detailed notes document of all the topics from Week 1 to Week 12 (No new content for Week 13) - Notes cover all content required for essay writing and weekly quizzes Topics Covered: - Marketing and its role in society - Segmentation and targeting - Differentiation and positioning - Consumer Behaviour - Planning - Product - Promotion - Price - Place - Marketing Research - Sustainable marketing


Macq.

Semester 2, 2021


36 pages

10,935 words

$44.00

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Campus

Macq., North Ryde

Member since

February 2021