MKTG3110 Digital Marketing - comprehensive lecture and reading notes - HD 92 grade

Description

These notes are essential for success in MKTG3110. They include all theory from lectures, with content highlighted. They also include key takeaways from selected, important weekly readings. All images are my own or credited when otherwise. Introduction Consumer Behaviour in the Digital World Customer Journey and Mapping Digital Marketing Strategy Understanding your Brand Content Marketing Social Media Marketing Influencer and App Marketing Website Design and Digital Marketing Search Engine Marketing and Email Measuring Performance in Digital CSR and Ethics Future of Digital Marketing