Description

Contains content from both textbook, lecture slides and required readings Topics covered include: Week 1: Intro to consumer behaviour Week 2-3: Consumer decision making process Week 4: Culture Week 5: Reference groups and social influences Week 6: Social Class and Consumer Behaviour Week 7: Consumer personality Week 8: Consumer perception Week 9: Learning and Memory Week 10: Attitudes Week 11: Symbolic consumption


UniMelb

Semester 1, 2022


29 pages

13,695 words

$34.00

7

Add to cart