Description

Comprehensive distinction grade notes for Marketing Foundations. Notes are easy to follow with tables and definitions, colour-coding and clear headings and sub-headings. Notes include information from lectures, tutorials, and subject readings. Topics included: - Introduction to marketing - Market research - Consumer behaviour - Markets: Segmentation, Targeting & Positioning - Product - Price - Promotion - Distribution (Place) - Services, Social, Not-for-Profit Marketing - Digital & International marketing - Data analytics & business buying behaviour


UTS

Spring session, 2020


75 pages

30,152 words

$39.00

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