HD - Strategic Business Marketing Lecture Notes

Description

High distinction lecture notes - well presented, detailed and covered all important topics within each lecture! Lecture 1 - Introduction to Strategic Business Marketing Lecture 2 - Organisational Buying Behaviour and Negotiation Skills Lecture 3 - Relationships and Networks Lecture 4 - Market Sensing Lecture 5 - B2B Strategy and Planning Lecture 6 - Managing B2B Products and Services Lecture 7 - Integrated B2B Marketing Communications and Consultative Selling Lecture 8 - Distribution Channel Management Lecture 9 - Gaining and Retaining Customers Lecture 10 - B2B Digital Platforms Lecture 11 - The Digital Evolution in B2B