MKTG1204 Consumer Behavior Comprehensive Notes From Week 1-12 (HD mark)

Description

If you are looking for very comprehensive notes on MKTG1204 (Consumer Behavior), you have come to the right place. I have included everything (lecture notes, lecture readings) that will help you in reviewing for the final exam. I used my notes and scored an HD in the end so I am sure that you can too! Topics covered: 1. Consumer Behavior and Marketing Strategy 2. Perception 3. Learning and Memory 4. Motivation, Personality, Emotion 5. Attitude 6. Problem Recognition 7. Information Search 8. Evaluation and Selecting Alternatives 9. Outlet Selection and Product Purchase 10. Post Purchase Processes, Customer Satisfaction and Consumer Loyalty 11. Situational Influences 12. Group Influence and Communication 13. Culture and Cross-Cultural Variations in Consumer Behavior 14. Australasian Society: Demographics and Lifestyles