Description

- summarised learning objectives using a combination of lecture notes and textbook notes from the entire semester - great studying tool for final exam + assignments - topics included: - overview of marketing - digital marketing - marketing ethics, sustainability & CSR - analysing the marketing environment - consumer behaviour - STP - marketing research - product and branding decisions - developing new products - services - pricing concepts for establishing value - supply chain, channel management & retail - integrated marketing communications


UWA

Semester 1, 2023


56 pages

15,843 words

$44.00

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Campus

UWA, Crawley

Member since

November 2023