Complete H1 (92) Summary Notes Managing for Value Creation - MKTG90037

Description

Complete notes on MKTG90037 with annotated lecture notes, REQUIRED READINGS, and highlighted 'why is framework useful' and 'example' essential for exam preparation Topics include: - Defining value concepts - Building value in the organization - Developing business models - Market orientation: Understanding customers as key stakeholders - Value co-creation with stakeholders - Managing employees as stakeholders - Business buying behavior - Measuring value creation - Managing to create firm value - Creating Value for Community Stakeholders