MMK368 Business Marketing Notes (HD 92)

Description

Comprehensive Business Marketing notes. Includes key theory and illustrations to facilitate learning and assist with major assessments. Everything needed to enable you to achieve the grade you want. Good luck! Topics: 1. Market planning and analysis 2. Business-to-business marketing & organisational buying behaviour 3. Inter-organisational relationships 4. Managing products for business markets 5. Managing services for business markets 6. Managing business marketing channels & supply chain management 7. Business marketing communications: personal selling & sales management 8. Pricing strategies for business markets 9. Marketing strategy and implementation