(H1 - 88) New Product Development Detailed Subject Notes

Description

This document offers an in-depth and structured compilation of notes for the New Product Development subject, covering Weeks 1 to 9 in detail. Designed for students and professionals alike, it systematically explores every critical stage of the NPD process—from identifying market opportunities and concept generation to testing, launch management, and post-launch evaluation. Key highlights include: Contemporary product marketing challenges in the Australian context Strategic frameworks like the Product Innovation Charter, ATAR model, and Balanced Scorecard Practical tools for idea screening, sales forecasting, and customer-centric design Deep dives into product and service development, testing, and launch execution Analytical techniques such as ERRC, morphological matrices, gap maps, and more Real-world examples and strategic takeaways for each NPD phase