Comprehensive Marketing Foundations Notes Covering All Exam Content
Subject notes for UTS 24108
Description
Detailed and extensive Marketing Foundations notes compiled from both the textbook and lecture slides. I found these notes quite valuable for the quizzes, group task and final examination. Some of the topics covered include: - Marketing Research - Consumer Behaviour - Business Buying Behaviour - Segmentation, Targeting and Positioning - Product - Price - Promotion - Distribution (Place) - Services Marketing - Digital and International Marketing
UTS
Semester 2, 2015
63 pages
12,274 words
$34.00
3
Campus
UNSW, Kensington
Member since
February 2015