Description

Detailed and extensive Marketing Foundations notes compiled from both the textbook and lecture slides. I found these notes quite valuable for the quizzes, group task and final examination. Some of the topics covered include: - Marketing Research - Consumer Behaviour - Business Buying Behaviour - Segmentation, Targeting and Positioning - Product - Price - Promotion - Distribution (Place) - Services Marketing - Digital and International Marketing


UTS

Semester 2, 2015


63 pages

12,274 words

$34.00

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