MMK101 - Marketing Fundamentals Definitions

Description

The most important definitions for the marketing exam. Part 1 of the exam entails defining 10 terms worth 3 marks each, making up 30% of marks for the whole exam. Definitions broken into chapters from textbook. Save heaps of time by downloading these definitions that have already been typed out for you so you don't have to spend ages going through the textbook, lecture slides and tutes to get them!