MARK320: Social Marketing - Subject Notes
Subject notes for UOW MARK320
Description
Comprehensive notes taken in lectures on the following topics: - Social Marketing: Introduction - Systems Thinking in Social Marketing - Upstream, Midstream, and Downstream Social Marketing - Using Theory in Social Marketing - Segmentation, Targeting and Positioning - The Marketing Toolkit - Part 1 - Product and Branding - The Marketing Toolkit - Part 2 - Promotion - Research in Social Marketing - Embedding Social Marketing within Social Programmes - Ethical Issues in Social Marketing - Critical Social Marketing
UOW
Semester 2, 2015
52 pages
16,245 words
$29.00
7
Campus
UNE, Armidale
Member since
July 2015
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