Similar to what Anon said, it does take quite a bit of effort, however most courses do. It is interesting and fun to engage with others during the workshops and you do learn a lot about making marketing decisions through social media. It gives a lot of real world examples as well. First assessment is a Client Proposal (individual) that to propose to an already existing brand. Second assessment is a group project where you put the recommendations that you and your group gave in the proposal into action, including a plan on how it will be done (content calendar, example posts, etc.). Assessment is also done through the workshops where you will be graded on how you work with your group when dealing with a 'marketing emergency/crisis' on social media. Like idk a strategy based on a real world marketing crisis from a brand.

Anonymous, Semester 2, 2019

A very interesting subject but requires a lot of effort. It is a great subject if you are interested in learning about how to implement social media marketing campaigns for real world clients, and gives you the opportunity to receive an internship with the client post the subject.

Anonymous, Semester 2, 2019