Marketing Research

Joseph F. Hair (Jr.), Bryan Lukas, Ken Roberts, Sharon Lee-Lukas

For sale by Margaret for $60

Marketing Research

Steve Ward, Hume Winzar, Ben Lowe, Barry J. Babin

For sale by An for $30

Detailed HD MARK2052 Notes

Comprehensive HD Marketing Research notes that incorporates both weekly lecture content and textbook...

42 pages, 13912 words

Marketing Research Exam Notes (MARK2052)(HD)

Comprehensive MARK2052 notes covering material from the lectures and textbook. Incredibly helpful fo...

48 pages, 20966 words

Marketing Research Notes

Notes cover all topics from Weeks 1-12 and include notes from the textbook readings and lecture slid...

48 pages, 13557 words

Marketing Research notes - Distinction

Marketing Research notes from all lectures refined to include all relevant content needed.

26 pages, 5343 words

Wil

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Reviews

One of the most enjoyable and interesting courses I've done despite never doing stats. You definitely have to keep up with the lectures and tutorials weekly in order to do well. Tutor was very patient when teaching SPSS and I felt very confident in navigating the software by the end of the term.

Anonymous, Term 2, 2023

Some interesting content and good quantitative principles in a traditionally quantitative field, but terribly administrated course. Tutorials were entirely practical SPSS work, and simply failed to cover a lot of the theory and content in lectures. Content is stretched out unnecessarily in lecs and does not involve the lecture slides (not recorded either). Final exam had page limits. Nonetheless good to work with real company data collected.

Anonymous, Semester 1, 2018

I found this difficult without having studied statistics prior.

Anonymous, Semester 2, 2016