MARK2052
Marketing Research
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Textbooks
Sell your textbook for MARK2052Marketing Research
Joseph F. Hair (Jr.), Bryan Lukas, Ken Roberts, Sharon Lee-Lukas
For sale by Margaret for $60
Notes
View all MARK2052 notesDetailed HD MARK2052 Notes
Comprehensive HD Marketing Research notes that incorporates both weekly lecture content and textbook...
42 pages, 13912 words
Marketing Research Exam Notes (MARK2052)(HD)
Comprehensive MARK2052 notes covering material from the lectures and textbook. Incredibly helpful fo...
48 pages, 20966 words
Marketing Research Notes
Notes cover all topics from Weeks 1-12 and include notes from the textbook readings and lecture slid...
48 pages, 13557 words
Marketing Research notes - Distinction
Marketing Research notes from all lectures refined to include all relevant content needed.
26 pages, 5343 words
Tutors
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Reviews
One of the most enjoyable and interesting courses I've done despite never doing stats. You definitely have to keep up with the lectures and tutorials weekly in order to do well. Tutor was very patient when teaching SPSS and I felt very confident in navigating the software by the end of the term.
Anonymous, Term 2, 2023
Some interesting content and good quantitative principles in a traditionally quantitative field, but terribly administrated course. Tutorials were entirely practical SPSS work, and simply failed to cover a lot of the theory and content in lectures. Content is stretched out unnecessarily in lecs and does not involve the lecture slides (not recorded either). Final exam had page limits. Nonetheless good to work with real company data collected.
Anonymous, Semester 1, 2018
I found this difficult without having studied statistics prior.