200087
Strategic Marketing Management
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This unit being offered at Parramatta is really awesome, no final exam, just a few assessments and a group exercise.
Anonymous, Semester 1, 2016
A well taught subject, although I have since heard that the unit co-ordinator, Peter Cordina, has left the post. Helpful, and interesting, the lectures/tutes are conducted in an engaging way. The final exam is marked a little hard but other than that the unit is one I'd recommend taking (if not mandatory to your course)