Services Marketing

Christopher H. Lovelock, Jochen Wirtz

For sale by Lucy for $50

Service Marketing: completed note for exam and general study

1. What is service (difference from products and basic marketing) 2. Three stages of service (Pre-d...

16 pages, 2810 words

MMK251 Services Marketing HD notes

These notes have been compiled from a combination of weekly readings, lecture material and insights...

66 pages, 18409 words

HD (80) MMK251 Services Marketing Notes

I used these notes both for both the assignments and end of semester exam. I completed all the readi...

29 pages, 11264 words

Services Marketing MMK251 HD Quality Notes

85 overall grade Thoroughly covers all topics Topic 1 - Marketing in the Service Economy To...

45 pages, 8852 words

Services Marketing Notes

Lecture and Seminar Notes + Revision + Assignment Tips Topic 1: Marketing in The Service Economy T...

38 pages, 5144 words

FULL TRIMESTER EXTENSIVE NOTES SERVICES MARKETING

Full lecture notes with examples and diagrams. everything covered in these notes. All I used to stud...

60 pages, 11339 words

Services Marketing Notes

Just a compilation of all my notes for the exam

48 pages, 12591 words

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Reviews

Not enough content to feel supported

Anonymous, Trimester 1, 2022

Unreliable unit chair, but helpful when trying to find group members for group assignment. Assignments are easy enough to pass.

Anonymous, Trimester 2, 2020

Unit Chair is useless, takes ages to respond to questions on Cloud, resources are difficult to find in some cases. Assignment is fairly easy if you go through the textbook and work alongside it. START EARLY!. Exam & concepts easy enough. Passed with HD.

Anonymous, Semester 2, 2016