Services Marketing MMK251 HD Quality Notes

Description

85 overall grade Thoroughly covers all topics Topic 1 - Marketing in the Service Economy Topic 2 - Customer behaviour, culture and service encounters Topic 4 – Developing service products: core and supplementary service elements Topic 4 (2) – Distributing services through physical electronic channels Topic 5 – Understanding costs and developing pricing strategy Topic 6 – Balancing productive capacity and demand Topic 8 – Crafting the service environment Topic 9 – Customer satisfaction and service quality Topic 10 – Handling customer complaints and managing service recovery