MKT2CBE
Consumer Behaviour
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View all MKT2CBE notesCONSUMER BEHAVIOUR NOTES
• Chapter 1 - What is CBE and why should I care? Week 1 • Chapter 2 - The consumer behaviour value...
57 pages, 20185 words
Consumer Behaviour Exam Notes
Topics: - Introduction to consumer behaviour - Perception - Internal influences - Personality,...
23 pages, 10871 words
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Reviews
Just completed this subject and thought it was great! Very interesting insight into consumer behaviour that I will definitely utilise in the future. Would recommend :)