MKC2110
Buyer Behaviour In Marketing
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View all MKC2110 notesMKC2110 Notes
These notes summarise each topic taught in MKC2110 and will be very helpful for the end of semester...
45 pages, 19134 words
MKC2110 HD DETAILED NOTES
Detailed notes for entire subject covering weeks 1-12. Topics covered include: - Intro to Consumer...
44 pages, 9732 words
COMPREHENSIVE BUYER BEHAVIOUR HD NOTES (88)
A comprehensive and detailed set of HD notes that explains all content from the textbook and lecture...
251 pages, 45000 words
Buyer Behaviour Notes
Covered all the topics from week 2-10, all the examinable contents - includes real world examples...
38 pages, 9300 words
MKC2110 Textbook/Lecture/Revision Notes
The most in-depth notes I've ever made! I have typed out a summary of every chapter of relevance f...
48 pages, 13702 words
MKC2110 Notes
Comprehensive notes organised by week and easy to follow. Not just lecture notes - contains examples...
31 pages, 8637 words
Buyer Behaviour notes
MKC2110 Buyer Behaviour notes from a HD student - weekly summary and quick summary of all topics.
38 pages, 8835 words
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Reviews
I loved this unit, the group project was super useful for consolidating knowledge, and Dewi was a wonderful lecturer! She made things interesting and easy to understand with anecdotes and examples. For online classes, tutors were ok, but barely any exam materials were given.
Anonymous, Semester 1, 2020
I loved this unit!! The lectures by Dewi I found really interesting and engaging and I loved how she brought up personal stories and applied them to the content. My tutor was a bit harsh, but tutes were fun. It is good for group building, and coming up with Product ideas relating to the content was fun. If you study this subject should be a pretty easy D or HD.
Anonymous, Semester 1, 2019
Lectures and tutorials are not helpful. No tutorial questions solutions, no lecture recordings, no past exams, no past exams. The lecturer, Peter said he's teaching what we need to know and not teaching the textbook. Thus, the knowledge included in this unit is a combination of the textbook content, Peter's own knowledge and various academic journals. However, the lecture slides are so messy and most of the contents are only sub-headings. Peter doesn't know how to use bullet points logically. They are the worst lecture slides that I've ever seen. Overall, useless lecturer, useless tutors and useless learning materials.
Anonymous, Semester 1, 2016
AWFUL. No recorded lectures, NO past exams, NO practice exam questions, RESOURCES ARE TERRIBLE. Would rate 0 if I could. Peter literally goes out of his way to make sure we do not reach the best possible mark.
Anonymous, Semester 1, 2016
its actually so shambles. lecture notes are useless, only sub headings. 0 information. the lecturer is pathetic. marcia is useless, doesnt even know the unit. no past exam papers, lecturers arent recorded. its like peter goes out of his way to be a prick. cant believe i pay a grand for this unit
Anonymous, Semester 1, 2016
Lecture notes are not uploaded, lectures are not recorded, Peter (the lecturer) is not helpful - difficult unit in which to reach full potential. Was looking forward to this unit however was not what I was expecting at all. Shame it's compulsory for marketing major, and shame that it's taught this was as it could be a very fun unit.