Integrated Marketing Communications Study Notes (UTS)
Subject notes for UTS 24210
Description
Full subject notes derived from lectures and textbook with diagrams included. Content includes: - IMC in the Marketing Process - Marketing & Promotions Process Model - Perspectives on Consumer Behaviour - The Communication Process - Objectives & Budgeting - Creative Strategy - Media Planning & Strategy - Advertising: Broadcast Media, Print Media, Support Media - Direct Marketing - The Internet & Interactive Media - Public Relations - Personal Selling - Campaign Effectiveness - International Advertising - Advertising Ethics
UTS
Spring session, 2016
49 pages
9,324 words
$29.00
8
Campus
UTS, Broadway & Markets
Member since
February 2015
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