Marketing Planning & Strategy Study Notes - Full Lecture Notes
Subject notes for UTS 24415
Description
Full subject notes derived from lectures and textbook with diagrams included. Content includes: - Today's Challenges to Marketers - Strategic Marketing Planning - External Environmental Analysis - Internal Analysis - Customers, Segmentation and Targeting - Marketing Program, Branding, Positioning - Customer Relationships - Supply Chain Partner Relationships - Culture and Employees
UTS
Semester 2, 2017
35 pages
5,276 words
$29.00
7
Campus
UTS, Broadway & Markets
Member since
February 2015
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