Description

Comprehensive Integrated Marketing Communications notes compiled from both the textbook and lecture slides which allowed me to get a HD in this subject. The topics covered within these notes include: - Advertising - Perspectives on Consumer Behaviour - The Communication Process - Objectives and Budgeting - Creative Strategy - Media Planning and Strategy - Advertising (Print, Broadcast and Support) - Direct Marketing, Internet and Interactive Media & Sales Promotion - Public Relations/ Publicity and Personal Selling - Campaign Effectiveness and Issues in Advertising - Revision and Final Exam Preview


UTS

Semester 2, 2016


96 pages

10,460 words

$34.00

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