MKTG1000 - Discovering Marketing Exam Notes

Description

These notes are the lecture notes for chapter 12, 15, 16 and 18, which are covered in the final examination. Key definitions are bolded and acronyms/letters are used help remember key blocks of information. Chapters covered: Chapter 12: Services and Non-profit Organization Marketing Chapter 15: Marketing Communications Chapter 16: Advertising, Public Relations and Sales Promotion Chapter 18: Social Media and Marketing I received an overall mark of 91% for this unit.