MKTG3118 Final Exam Notes
Subject notes for USYD MKTG3118
Description
Neat & detailed final exam notes that helped me to achieve a Distinction grade. Notes are organised using headings and include diagrams to illustrate theories. Topics Covered: 1. Overall Approach to Formulating Strategy 2. Marketing Strategy & Poverty Alleviation 3. 'Value' Strategy Choices 4. 3 Main Strategic Questions 5. External Environment 6. Approaches to Competition 7. Mission & Objectives 8. SWOT Analysis 9. TOWS Matrix 10. Portfolio Analysis 11. Strategic Tools 12. Implementation
USYD
Semester 2, 2017
34 pages
4,000 words
$29.00
7
Campus
USYD, Camperdown/Darlington
Member since
February 2016