MKTG1001 Marketing Principles - complete, coherent notes
Subject notes for USYD MKTG1001
Description
Full MKTG1001 Marketing Principles lecture notes for weeks 1-13 - Also contains textbook summary when lectures indicate to reference it (unit has no other readings) - 71 pages, approx 14839 words - Concepts are neatly and logically organised - All assessable content is in a coherent form See the preview for example of one week's notes :) Topics (no guest lectures): - Process - Strategy - Environmental analysis - Consumers - Segmentation and targeting - Marketing mix - New product development - Promotion - Digital marketing - Pricing strategies - Placement strategies
USYD
Semester 1, 2018
71 pages
14,839 words
$29.00
5
Campus
USYD, Camperdown/Darlington
Member since
February 2017
Other related notes
- GOVT1202 World Politics full lecture notes w/ key reader notes
- PSYC1001 Comprehensive psychology lecture notes (HD exam)
- WRIT1001 Academic Essays lecture and tutorial notes
- AMST1001 Global America notes - Comprehensive 61 pages, all key content
- SLSS1003 Law and Contemporary Society -