MMK295 New HD Notes - 85 Grade

Description

HD Notes, recently completed in trimester 3 2019. 85 overall grade. Organised and comprehensive notes used to achieve HD grades for assignments and exam. Includes: Learning objectives checklist Topic 1 – IMC and Brand Equity Enhancement Topic 2 – Communication Process Topic 3 – Persuasion and Message Strategies Topic 4 – Segmenting, Targeting and Brand Positioning Topic 5 – Objectives and Planning Topic 6 – Advertising Media Topic 7 – Digital Marketing I Topic 8 – Digital Marketing II Topic 9 – Marketing Public Relations and Sponsorship Topic 10 – Direct Marketing, Sales, Promotion & Personal Selling Topic 11 – Evaluating IMC