Description

Full Distinction course summary notes perfect for exam revision, covering the following topics: - The marketing process - Strategic marketing and planning - Environmental analysis and insights - Understanding marketings - Consumer behaviour - Market segmentation, targeting and positioning - Marketing mix - New product development - Pricing strategies - Promotion mix - Direct marketing - Digital marketing - Placement strategies


USYD

Semester 1, 2016


6 pages

1,615 words

$34.00

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Campus

USYD, Camperdown/Darlington

Member since

August 2018