MKTG2112 Distinction Summary Notes
Subject notes for USYD MKTG2112
Description
Full Distinction course summary notes, typed with full equations and diagrams along with great explanations of concepts, including the following topics: - Motivation, ability and opportunity - Exposure, attention and perception - Memory and retrieval - Consumer attitudes - Consumer decision making - Social influences - Diversity - Impact of social class and households - Psychographics
USYD
Semester 1, 2017
4 pages
1,562 words
$29.00
Campus
USYD, Camperdown/Darlington
Member since
August 2018