Description

Succinct notes covering chapter 1 to 5, and 7. All of the lecture content is condensed in preparation for the mid-session quiz. The notes cover the following lectures: Ch 1. Today's Challenges to Marketers Ch 2. Strategic Marketing Planning Ch 3 & 4. External and Internal Environmental Analysis Ch 5. Customers, Segmentation and Targeting Ch 7. Branding and Positioning


UTS

Spring session, 2018


28 pages

4,187 words

$29.00

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Campus

UTS, Broadway & Markets

Member since

May 2014