HD Marketing Planning & Strategy revision notes
Subject notes for UTS 24415
Description
These revision notes cover all lectures under this subject. The notes include thorough sample case studies to support the theoretical aspect of this subject (vital in the final exam!). These lecture notes cover: 1. Marketing Planning 2. External environmental analysis 3. SWOT and Competitive Advantage 4. Segmentation & Targeting 5. Branding 6. Customer Relationship Management 7. Supplier Relationship 8. Employees & Culture
UTS
Spring session, 2018
13 pages
4,237 words
$29.00
8
Campus
UTS, Broadway & Markets
Member since
May 2014
Other related note