Description

These revision notes cover all lectures under this subject. The notes include thorough sample case studies to support the theoretical aspect of this subject (vital in the final exam!). These lecture notes cover: 1. Marketing Planning 2. External environmental analysis 3. SWOT and Competitive Advantage 4. Segmentation & Targeting 5. Branding 6. Customer Relationship Management 7. Supplier Relationship 8. Employees & Culture


UTS

Spring session, 2018


13 pages

4,237 words

$29.00

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Campus

UTS, Broadway & Markets

Member since

May 2014