Retail Management Summary

Description

This is a summary of Brand Management week 1-12. There is no week 9 due to War Games. Week 1 - Introduction to Retailing Week 2 - Retail Channels Week 3 - Developing Retail Strategy Week 4 - Developing Retail Strategy Week 5 - Retail Positioning/ Retail Branding/ Brand Communication & Equity Week 6 - Merchandising & Buying Week 7 - Retail Pricing Week 8 - Retail Location & Store Environment Week 10 - From CRM to Big Data Week 11 - Retail Supply Chains/ Retail & Society (Ethics) This note is based onx the lecture and reading of Semester 1, 2018. Also, it includes some extra information. This material is ready for the exam. Very useful and contains explanations for certain aspects.