Advertising Summary

Description

This is a summary of Advertising week 1-12. Week 1 - Introduction, Advertising & IMC Week 2 - Participants in IMC & Impact of Marketing Communications & STP Week 3 - The Communications Process & Buyer Behaviour Week 4 - Persuasion Decisions in IMC Week 5 - Setting IMC Objectives & Budgets Week 6 - Creative Implementation and Types of Appeals Week 7 - Message Strategy & Executional Frameworks, Media Strategy Week 8 - IMC Mix - Traditional Media Week 9 - IMC Mix - Digital Media Week 10 - IMC Mix - Public Relations & Reputation - Building WOM Influence Week 11 - IMC Mix - Sales Promotion Week 12 - Ethical Issues in IMC & International Context in IMC This note is based on the lecture and reading of Semester 2, 2018. Also, it includes some extra information. Very useful and contains explanations for certain aspects.