MKTG2113 Marketing Research: Flashcards and lecture, reading notes | New curriculum
Subject notes for USYD MKTG2113
Description
These are comprehensive summaries of lecture, textbook and required reading material for the following topics: - Research process - Qualitative and quantitative - Experimental research and test marketing - Working with data using SPSS - Preliminary analysis - Testing for differences - Testing for association - Multivariate analysis I and II - Communicating research insights
USYD
Semester 1, 2019
69 pages
15,483 words
$29.00
5
Campus
USYD, Camperdown/Darlington
Member since
February 2017
Other related notes
- GOVT1202 World Politics full lecture notes w/ key reader notes
- PSYC1001 Comprehensive psychology lecture notes (HD exam)
- WRIT1001 Academic Essays lecture and tutorial notes
- AMST1001 Global America notes - Comprehensive 61 pages, all key content
- SLSS1003 Law and Contemporary Society -