MKTG2113 Marketing Research: Flashcards and lecture, reading notes | New curriculum
Subject notes for USYD MKTG2113
Description
These are comprehensive summaries of lecture, textbook and required reading material for the following topics: - Research process - Qualitative and quantitative - Experimental research and test marketing - Working with data using SPSS - Preliminary analysis - Testing for differences - Testing for association - Multivariate analysis I and II - Communicating research insights
USYD
Semester 1, 2019
69 pages
15,483 words
$29.00
5
Campus
USYD, Camperdown/Darlington
Member since
February 2017
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