Marketing Foundations Textbook Summaries
Subject notes for UTS 24108
Description
Summaries from readings in Textbook. Topics: Week 1: Ch 1 & 2 - Introduction to Marketing, the Marketing Environment, and Market Analysis Week 2: Ch 3 - Market Research Week 3: Ch 4 - Consumer Behaviour Week 4: Ch 6 - Segmentation, Targeting and Positioning Week 5: Ch 7 - Product Week 6: Ch 8 - Price Week 7: Ch 9 - Promotion Week 8: Ch 10 - Place Week 9: Ch 11 & 14 - Services, Social, and Not-for-profit Marketing Week 10: Ch 12 & 13 - Digital and International Marketing Week 11: Ch 16 - Data and Analytics Enjoy :)
UTS
Spring session, 2018
29 pages
9,581 words
$34.00
Campus
UTS, Broadway & Markets
Member since
February 2018
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