Description

A list of definitions from lectures and textbook covering all topics. Topics: Week 1: Introduction to Marketing, the Marketing Environment, and Market Analysis Week 2: Market Research Week 3: Consumer Behaviour Week 4: Segmentation, Targeting and Positioning Week 5: Product Week 6: Price Week 7: Promotion Week 8: Place Week 9: Services, Social, and Not-for-profit Marketing Week 10: Digital and International Marketing Week 11: Data and Analytics Enjoy :)


UTS

Spring session, 2018


22 pages

4,915 words

$29.00

Add to cart

Campus

UTS, Broadway & Markets

Member since

February 2018