Marketing Foundations Definitions
Subject notes for UTS 24108
Description
A list of definitions from lectures and textbook covering all topics. Topics: Week 1: Introduction to Marketing, the Marketing Environment, and Market Analysis Week 2: Market Research Week 3: Consumer Behaviour Week 4: Segmentation, Targeting and Positioning Week 5: Product Week 6: Price Week 7: Promotion Week 8: Place Week 9: Services, Social, and Not-for-profit Marketing Week 10: Digital and International Marketing Week 11: Data and Analytics Enjoy :)
UTS
Spring session, 2018
22 pages
4,915 words
$29.00
Campus
UTS, Broadway & Markets
Member since
February 2018
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