Description

Lectures 1,2,4,6,8,9 Covers all topics in the course -The rise of marketing -Focus on evidence-based marketing- -Marketing Science -marketing metrics -Marketing Interventions -Market-based assets -Mental and physical availability -Customer needs and want -Sustainable marketing -BUYER BEHAVIOUR -The importance of memory -Consumer motivations -Heterogeneous motivations -THE MARKETING ENVIRONMENT -MICRO AND MACRO ENVIRONMENT -SWOT -MARKET RESEARCH -Quantitative data -observational research -Empirical Laws of Shopping - Selective purchasing -ADVERTISING AND MEDIA DECISIONS Political and Legal Environment


UniSA

Semester 2, 2018


22 pages

4,934 words

$89.00

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Campus

UniSA, Magill

Member since

June 2017

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