Description

Topics 2 and 3 notes Topics Covered: Double Jeopardy Explained How do brands grow and decline? Subscription Markets How important are heavy brand buyers But what is the 80/20 rule? Ehrenberg’s Law of Buying Frequencies Sole Loyalty Natural Monopoly Law Duplication of Purchase Law Partitions Partition vs. Segment Brand Segmentation and Targeting Targeting Brand Differentiating Economic view of differentiation


UniSA

Semester 2, 2018


14 pages

3,720 words

$64.00

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Campus

UniSA, Magill

Member since

June 2017

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