Branding topics 2 and 3 notes
Subject notes for UniSA MARK5031
Description
Topics 2 and 3 notes Topics Covered: Double Jeopardy Explained How do brands grow and decline? Subscription Markets How important are heavy brand buyers But what is the 80/20 rule? Ehrenberg’s Law of Buying Frequencies Sole Loyalty Natural Monopoly Law Duplication of Purchase Law Partitions Partition vs. Segment Brand Segmentation and Targeting Targeting Brand Differentiating Economic view of differentiation
UniSA
Semester 2, 2018
14 pages
3,720 words
$64.00