MKTG2112 Consumer Behaviour: comprehensive lecture and textbook notes (new course curriculum)
Subject notes for USYD MKTG2112
Description
These notes comprehensively cover ALL lecture and textbook content (both of which are assessed in detail) from the latest version of the course (S2 2019). Topics: Introduction Perception Learning and memory Demographics Buying and using Disposing Attitudes and attitudinal change Individual decision making and habits The self and groups The culture of consumption Motivation and values Personality
USYD
Semester 2, 2019
94 pages
28,674 words
$29.00
1
Campus
USYD, Camperdown/Darlington
Member since
February 2017
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